US-based games supporter ESPN Inc and Multi Screen Media Pvt. Ltd (MSM), which works Sony channels in India will mutually dispatch new sports channels, mobile app and a multi-sports site in India, among many different activities planned under a long term agreement on Wednesday. As indicated by Multi Screen Media CEO N.P. Singh, MSM relationship with ESPN is all encompassing and grasps both TV and digital patterns. MSM will hold its image Sony Six while Sony Kix will be rebranded as SONY ESPN. Sony is the official telecaster of most popular T20 tournament Indian Premier League till 2017.
In a statement he said, in addition to the fact that we are going to set the outskirts in sports substance and distribution however we will set the trends simultaneously. Going further, both organizations will likewise explore joint effort on the advancement of other unique sports programmes. The deal with ESPN will incorporate the launch of a co-branded TV channel ‘SONY ESPN’ alongside other new channels to be propelled in the coming months. As a team with MSM, ESPN will dispatch a co-branded confined multisport site and mobile app, which will give scope of cricket, tennis, football, badminton, the National Basketball Association (NBA), field hockey among others. Sony’s current sports portfolio incorporates three channels-Sony Six, Sony Six HD and Sony Kix.
International ESPN executive vice-president Russell Wolff said, ESPN’s concentrate far and wide is straightforward way to serve sports fans. This exciting long haul cooperation in between ESPN and MSM will serve Indian sports fans with excellent items, substance and scope through the joined qualities and mastery of our two companies which each have powerful legacy of innovation and advancement in India. We are extremely eager to be working with Sony, one of the main TV stations in India, on the open doors that lie ahead.